Google bought Adwords in the early 2000s, and to date has become the most used and successful pay per click ad platform. There are many elements that determine success with PPC advertising, and one of the main determinants certainly is the ability to write effective ad copy. If your PPC conversions are tanking horribly, then you’ll need to finish this article so you can wrap your head around the three killer Adwords ad copy tips we’re about to share with you. And for killer strategies of this you must to read this Bonuses for The Blueprint Project post to find out.
To begin with, you must write about specific information in all your ad copy. It’s possible that some people want to save time, due to laziness, and think they can get away with using some kind of template; well, avoid that because it won’t work well. All PPC ads are trying to speak to a specific group of people, the particular target market, and so your ads are your first vehicle to do that with. Hence the reason to always avoid ad copy formulas that are too generic and templates, etc. As an example, you’re promoting your shirt business, and of course there all kinds of shirts: short sleeve, long sleeve, formal, informal, button, pull-overs, etc. You cannot use generic type ads because each ad group is for specific and different keyword phrases. How can this be realistically and easily done? It’s easy because each primary keyword phrase will be in a different ad group, and then you just write a unique ad for each group. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.
Split testing (A/B) is the secret sauce when it comes to optimizing your PPC campaigns. It’s not hard at all to split test, but you do need to be as smart as you can in your testing; and do not be impatient. You can split test forever, and most people do not have the patience for that. Never change two different parts of an ad when you’re split testing. If you want brutal accuracy, then try testing for at least 1,000 impressions.
So, after you’re finished testing something, then that is the time you’ll move onto some other aspect of your copy. Continue with your testing until you’ve gone through all the elements. Your ads conversions will be figured out using your CTR, or click through rate. Your CTR of your ad directly relates to your copy and the conversion rate, as well. Secondly, once they’re on your landing page then you have to deal with yet another conversion rate situation. Obviously, you must work on your ad copy and other Adwords execution principles so your ad conversions are great. And you can to learn more techniques wiht this great Bonuses for The Blueprint Project system that is soon to be releadsed.
Testing your headline, which you should do first, is of critical importance because your headline is what sets it all in motion.
You can do this by creating a few variations and then test to find out which one’s getting you a higher Click-thru-rate or CTR. The primary thing that everything contributes to is your conversion rate for whatever your most wanted response is. Be sure to slit test your offer because your offer can make or break your conversion rate. It’s up to you if you feel you should be an offer in your ad, so the best way to find out is to test. Eventhough a PPC ad is very small, there are quite a few things you can test, and the only way to know what those things are is to discover through study. If you get a lot of impressions, then that’s great because you can get a higher sample at a much faster rate for testing.
You can write more effective Adwords ads that will perform better for you, but the key is increased knowledge and more experience. The more ads you write and study, the better will be youir belief in yourself, and that is very important to your success.
Other Resources: The Affiliate Code Review
